Discovery Audit
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Case Study
Case Study
In 2019 I updated MiX Telematics Australia’s entire digital marketing strategy including new website, improved Paid Search campaigns and content marketing framework.
Overview
Case studies should speak to your target client. Choose a project that aligns with your ideal client and that showcases how your product or services were effective in solving the client's problem and reaching their goal. Give a quick summary of the story you're about to tell, including a brief overview of the problem and how you solved it. Keep this section to 3-5 sentences.
About MiX Telematics Australasia
Industry: Software-as-a-Service (SaaS)
Location: Perth, Western Australia
Size: 37 staff (1000+ globally)
MiX Telematics is a leading global provider of fleet and mobile asset management solutions. The company’s products and services provide enterprise fleets, small fleets and consumers with end-to-end solutions designed to maximise operational safety, efficiency, compliance and security.
"Catchy quote from the client highlighting how valuable your service was to them."
+244%
Increase in Qualified leads
+244%
Increase in Business Enquiries
+241%
Increase in Paid Search Conversions
+244%
Increase in Organic Search Traffic
The Strategy
The story you want to tell should showcase how your product or services either: provided a noteworthy solution to a particular problem, involved a well-known client, and/ or achieved outstanding results. In this section, describe the problem the client came to you with in detail. This is where you should discuss the end goal or purpose of the project. What metrics determined if the solution was a success? Were there any secondary objectives and how were those measured? What were the risks?
Tip: Use a SWOT Analysis for your client to help assess the client's main challenge and the company's strengths and weaknesses.
SEO
The ultimate goal here was to improve the organic traffic and subsequently conversions across the site. To achieve this goal we had three key tasks:
- Redesign the website using the latest technology. This would enhance user experience and improve foundational SEO.
- Do in-depth keyword research to establish the search behaviour of the ideal visitor.
- Produce/update content in-line with keyword research to improve organic traffic.
+244%
Increase in Business Enquiries
+241%
Increase in Paid Search Conversions
+244%
Increase in Organic Search Traffic
Paid Search
Content Marketing
48 Landing pages
24 Ad groups
102 PPC ads
Results
+244% Increase In Business Enquiries
In the first three months after roll-out, website enquiries increased by 244% compared to the same period before go-live.
241% Increase in Paid Search Leads
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Listings
Business Listings
To ensure people can find you online, a local business like yours need accurate listings on a lot of business directories.
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This report will highlight your business’s marketing performance in six categories
The Snapshot Report aggregates data from over 70 directories to show: Number of listings for your business Accuracy of listings Missing sites that you should be listed on Local businesses need accurate listings on a lot of business directories to ensure people can find them online. We can put you on the map with an abundance of accurate listings.
The Snapshot Report aggregates data from over 30 customer review sites to highlight: Number of reviews for your business Recency of reviews Average score To establish trust and credibility a local businesses must continually collect fresh reviews and strive for a 4-5 star review rating. We will help you make a stellar first impression.
The Snapshot Report pits your business's social presence against that of similar businesses in regards to: Number of posts Size of audience A successful local business must keep their followers engaged to grow their audience and build brand loyalty. We can help you grow your engagement and grow your audience.
The Snapshot Report leverages Google PageSpeed Insights to assess your website for: Mobile responsiveness Content Load speed Your business needs a mobile-friendly site that delivers the information people seek in order to make buying decisions. Turn conversions up to 10!
The Snapshot Report recommends keywords that will generate the most impressions and clicks for your business. The report also identifies how your business stack up against their local competitors. Compare: Keyword overlap Number of paid keywords Monthly paid clicks Monthly ad budget Your business needs to own the right keywords on search engines to ensure that your target audience knows about you. Uncover golden opportunities with search, social, and display advertising.
The Snapshot Report identifies how your business’ organic keyword performance stacks up against your competitors’. Compare: Keyword overlap Number of keywords Monthly clicks Monthly value of clicks As a local business you need to own popular keywords to ensure potential customers find them before your competitors. We'll help your business climb to the top spot.
Let's move your business forward
Get your free listing report
- Hits: 829
Reputation & Reviews
Reputation Management
To ensure people can find you online, a local business like yours need accurate listings on a lot of business directories.
Get your free listing report
This report will highlight your business’s marketing performance in six categories
The Snapshot Report aggregates data from over 30 customer review sites to highlight: Number of reviews for your business Recency of reviews Average score To establish trust and credibility a local businesses must continually collect fresh reviews and strive for a 4-5 star review rating. We will help you make a stellar first impression.
The Snapshot Report aggregates data from over 70 directories to show: Number of listings for your business Accuracy of listings Missing sites that you should be listed on Local businesses need accurate listings on a lot of business directories to ensure people can find them online. We can put you on the map with an abundance of accurate listings.
The Snapshot Report pits your business's social presence against that of similar businesses in regards to: Number of posts Size of audience A successful local business must keep their followers engaged to grow their audience and build brand loyalty. We can help you grow your engagement and grow your audience.
The Snapshot Report leverages Google PageSpeed Insights to assess your website for: Mobile responsiveness Content Load speed Your business needs a mobile-friendly site that delivers the information people seek in order to make buying decisions. Turn conversions up to 10!
The Snapshot Report recommends keywords that will generate the most impressions and clicks for your business. The report also identifies how your business stack up against their local competitors. Compare: Keyword overlap Number of paid keywords Monthly paid clicks Monthly ad budget Your business needs to own the right keywords on search engines to ensure that your target audience knows about you. Uncover golden opportunities with search, social, and display advertising.
The Snapshot Report identifies how your business’ organic keyword performance stacks up against your competitors’. Compare: Keyword overlap Number of keywords Monthly clicks Monthly value of clicks As a local business you need to own popular keywords to ensure potential customers find them before your competitors. We'll help your business climb to the top spot.
Let's move your business forward
Get your free listing report
Read more: Reputation & Reviews
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SEO
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